Social media can be a tricky animal, especially when you are new to marketing your business. How often should you post? What should you post? Do you really need hashtags? This article will help you learn how to optimize your social media presence for your brand or company.
1. Customer Service Is Key
On social media, your customers are right behind a screen. So, check your comments and direct messages for any questions or concerns from your key audience. Refer them to your website if the question can be answered there. You can even use a Facebook chatbot to answer questions when you are not around. If you are quick to solve issues, there is a high chance that consumers will want to buy your products or use your service.
2. Promote! Promote! Promote!
It is not enough to just post on social media and hope that your customers will magically stumble across your account. They need to know that the page exists. Put social media icons on your website, ask fans to follow in your email marketing campaign, and promote your social media handles at the end of your blog posts. The more people know about your social media accounts, the better your chances of gaining followers are.
3. Look At The Trends
One of the greatest ways to bring up your social media presence is by following popular social media trends. Stay on top of the trends by examining what is going on in the world. Look at trending hashtags on Twitter or Instagram for ideas. Make sure to use those hashtags on your own posts in order to get more audience recognition. Look at the hashtags that will get you the most views. These hashtags do not necessarily have to be related to your business. If you can use a hashtag in an Instagram post for your business, use it!
4. Use Eye-Catching Images
When millions of businesses are using social media, you need a way to stand out. Using visually appealing images is one of the best ways to build your audience. A great way to do this is by using Canva. This is a free and easy-to-use service that can make the visuals on your post more high-quality and interesting by using design skills. You can also post behind-the-scenes photos at your company and pictures of people using your product in order to keep away from stock images.
There you have it! I hope these tips will allow you to gain a stronger presence on your social media and allow for growth for your business. This will allow you to gain more likes, comments, followers, and even more customers for your company.