If your brand is not on Instagram, you are missing out. Instagram reported in 2019 that there were over 100 million active users on the platform. This is a great audience to market towards. Below, are a few more reasons why Instagram is a great marketing tool.
Any business can thrive.
You don’t have to be a world-renowned business to use this tool. Many small businesses use the app and find great success in their community. By staying active on Instagram and posting at least once a day, your business will start to gain traction.
Businesses can make money through the service.
Instagram added a stoppable posts program. Users can go on your post and press down to see the name of an item, price, and even go directly to your website to obtain the item. This is a great way to attract sales instantly from social media.
Stories can make your business more relatable.
Instagram stories can give followers a behind-the-scenes glimpse at the inner workings of your company. There is also a way to post polls through the app to see what your followers response to a certain question is. This makes it quick and easy to get feedback.
Another great tool is live videos where users can watch a livestream and comment at the same time. These are great ways to allow for more interaction.
Hashtags can be effective.
Hashtags are a great way to increase visibility within your posts. They are essentially keywords that describe your post and summarize what it is saying. Using them effectively is a great way to stand out.
Engagement with customers is easier.
Through Instagram, you can interact with current and potential customers everyday. Instagram is a great platform for your customers to like, comment, and share your posts with others. The more interaction you get, the more visible your company becomes.
Mobility is key.
Instagram, of course, is an app. This allows your posts to be more accessible and visible through a few taps on a screen. Engagement on Instagram is much higher than on Facebook, so this makes it the perfect choice for marketing.
Creativity is infinite.
With Instagram, there are so many ways to show your creativity. This can be done through photos, videos, contests, shoutouts, and much more. This makes it easier to draw in potential customers and show off your creativity.
Instagram is a phenomenal way to market your company. Through the use of this app, your business will gain much more traction than ever before.